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Paul McCord Biography
 Author, speaker, trainer, consultant, and one of the country’s leading authorities on prospecting, referral generation, and personal marketing, Paul McCord has had a distinguished career in teaching, sales, sales training, and sales management. A magna cum laude graduate of Texas A&M University, Commerce, with graduate studies at Texas Christian University in Ft. Worth, Paul began his career teaching literature at his alma mater. Though he enjoyed the challenge of teaching, his competitive nature lead him to the business world where he could more fully utilize his selling and training talents.
Over the past two decades, Paul has excelled as salesman, trainer, and manager in the financial services industry. He has developed and lead sales teams wholesaling investment products to banks, credit unions, NASD broker/dealer firms, financial planning firms, trust companies, and major wirehouse companies; operated his own successful mortgage company; and recruited, trained, and lead sales forces for several mortgage banks. He has had the pleasure of training thousands of salespeople and managers from almost any industry one can think of, but all have one thing in common--a desire to become the best salesperson in their company.
Like most executives, Paul quickly realized the key to a successful company was the sales force. Finding, training, and retaining skilled, professional sales people is one of the most difficult and challenging issues facing any company seeking growth and financial success. Throughout his career, Paul has studied the major issues facing the sales management team: which candidates have the makeup to succeed? What training actually works? What recruiting methods produce effective, long-term results? How do you best coach and mentor professional salespeople? What are the key indicators of short-term and long-term success? Why do some sales plans work and others that appear to be just as viable fall flat? What do the megaproducers do that rocket their producting to such heights?
Paul has developed some effective, exciting solutions to several of these vexing issues. In addition, Paul works with companies to analyze and fix their issues in finding, attracting, and retaining top people, developing sales plans that work, and performing crisis analysis to determine where the weaknesses are and how to turn them into strengths.
Paul is the author of Create a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals and The Extraordinary Sales Manager: Real Solutions to Major Management Issues both published by John Wiley and Sons Publishers, and his third book, Planning YOUR Success will be published in late summer 2007.
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