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What Are People Saying about the Book?
SellingPower Sales Management Newsletter
“Referrals must be an integral part of your sales approach, from first contact through post-sale. (McCord’s) . . . system addresses the issues that keep sales people from generating large numbers of quality referrals.”
David Straker, persuasion guru, business methodology consultant, executive at the National Assessment Agency, UK, webmaster of ChangingMinds.org
“The joy that earns this book a rare five stars is the practical, thorough and innovative treatment of referrals that can have literally massive benefit to anyone, not just in sales . . .” read the full book review
Stu Taylor, Nationally syndicated, award winning host of
Stu Taylor on Business and Equity Strategies
“A really great book. This is one of those books every salesperson should read and keep by their desk and refer to often--this book will change your career.”
Donna Barnes, Mortgage Loan Officer, Richmond, VA
“Excellent book. I’m an avid reader of sales books and I put this right up there with Tom Hopkins’ and Brian Tracy’s books. Very practical, uselful and the system you lay out has almost trippled the number of referals I’m getting. I recommend this to everyone who is serious about their sales business.”
Andrew Clark, IT Services, London, England
“Very high quality material. To my knowledge you are the only sales trainer who has analyzed the whole process of developing a relationship with the client designed specifically to get referrals. And best of all, not only is this the best book I’ve read about prospecting, you go beyond prospecting and give great advice about selling also.”
Andrea Rosales, New Home Sales, Phoenix, AZ
“Thank you for giving me a real understanding of why I’ve had such a hard time getting really good referrals from my clients. I, like most salespeople, get a few referrals, but they usually aren’t very good and hardly ever result in a sale. Now I understand why and know what to do to change my results. I’ve begun to contact my client base and have already gotten five referrals, and they are really good ones too!”
Robert Torson, Investment Banker, Japan
“You’ve hit on one of the most important aspects of selling for me, since relationships are the key to success here in Japan. Your emphasis on building and nuturing relationships is right on target. I had my doubts that I’d really get much out the book because we are so immersed in developing client relationships that I didn’t think you’d be able to add anything I wasn’t already aware of. I was wrong. I picked up some great points.”
Frank Rumbauskas, Jr; NY Times best-selling author, “Never Cold Call Again”:
"Referral selling is a cornerstone of sales success. This amazingly effective and detailed plan will fill your pipeline with hot, ready- to-buy referral leads, fast!"
Harvey Lee Catchings, Player Career Transition Counselor, NBA Players Association, New York:
“Great book on how to generate qualified leads . . . wish I had read it long ago.”
Joe Vitale, NY Times best-selling author, “There’s A Customer Born Every Minute”:
“A terrific book revealing a . . . proven strategy for changing poor to average salespeople into record breaking salespeople. Get this book if you are serious about your career and income!”
Nick Will, Owner/Broker, Lelda Will Fine Properties, The Woodlands, Texas:
“Paul McCord's PWWR system is a book for the true sales professional.
Again and again, McCord turns old conventions on their head and
challenges the true professional to raise their potential. Definitely a book I DON’T want my competition to read.”
Don Little, president, Southwest Fabricators, Dallas, Texas
“McCord has done an exceptional job dealing with one of the most important but least addressed aspects of selling. Wonderful job explaining why so few salespeople really get referrals and shows, in detail, how to succeed in sales by generating a large number of quality referrals.”
Robert Gately, President, Gately Consulting, Boston, Mass
“A must read for salespeople and sales managers who want to help their salespeople dramatically increase their sales.”
Dave Anderson, NY Times best-selling author, “Selling Above the Crowd”:
“Paul McCord has hit a home run! Rather than simply admonish you to get more referrals, he shows you how to build the ‘two comma’ income you’ve always dreamed of!”
Phil Himes, Regional VP, Capital One Mortgage Banking, Baton Rouge:
“A great source for new and seasoned sales professionals! This book breaks through the myths that hold people back and teaches a clear, concise, workable system that will dramatically increase any salesperson’s income.”
David Choate, District Manager, Farmers Insurance, Texas
"This book is very powerful and will create many superstars within my organization. It is a must have, must read book."
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