Becoming a 100% referral based salesperson takes more than just asking each customer for referrals. It means totally revamping your entire business to reflect the reality of your referral based business. A major part of this revamping is taking inventory of each and every piece of your “stuff” and making sure each properly reflects the nature of your referral business.
Below is a checklist for each of the typical items you must change to reflect how you market–i.e., reinforcing your referral business model.
Print Items to reflect a referral based business:
Business Cards
Personal Brochures
Product and/or Service Fliers
Letterhead
Postcards
Prospecting
Thank You
Yellow Page ads
Email signatures
Media Items to reflect a referral based business:
Office phone voice mail
Cell phone voice mail
Website
Newsletter or ezine
