Refferal Marketing Checklist

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Becoming a 100% referral based salesperson takes more than just asking each customer for referrals. It means totally revamping your entire business to reflect the reality of your referral based business. A major part of this revamping is taking inventory of each and every piece of your “stuff” and making sure each properly reflects the nature of your referral business.

Below is a checklist for each of the typical items you must change to reflect how you market–i.e., reinforcing your referral business model.

Print Items to reflect a referral based business:

Business Cards
Personal Brochures
Product and/or Service Fliers
Thank You
Yellow Page ads
Email signatures

Media Items to reflect a referral based business:

Office phone voice mail
Cell phone voice mail
Newsletter or ezine

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